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1000 Tahun Lamanya with Pongki Barata
A collaboration project between Pongki Barata and Toyota Indonesia for a single advertising jingle created specifically for a special product campaign.
Concept
Curating the perfect classic song that aligns seamlessly with the brand’s campaign vibe.

The brand set out to find a classic song—one that already lives in people’s memories—but reimagine it with a fresh mood and atmosphere that feels relevant today. The idea isn’t just to revive nostalgia, but to reshape it into something that bridges generations. 

Our Part
Massive helps find or reimagine a classic song with the right mood—making it feel both nostalgic and relevant today
Massive Music plays a key role as both a creative curator and strategic partner in connecting brands with the right music. Beyond simply finding a song, Massive works closely with the brand to understand the campaign’s direction, emotional tone, and target audience—ensuring that every musical choice aligns seamlessly with the overall narrative.