What type of license is needed to use a song in an advertisement?

For ads that require a song, you’ll need copyright permission, specifically a synchronization license. This license allows you to use the lyrics, notation, and music to sync with the visuals of the ad. You can obtain it from a music publisher.

If the ad also requires the master recording from a record label, you’ll need a master synchronization license from the label that owns the master recording.

Still confused? Just contact Massive Music directly—we’ll help with all your licensing needs!

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