Massive Music Takes the Global Stage at IMPF’s 2025 Conference in Greece

These three details help define where, when, and how a song can be used.

Don’t rush to expand the use. First, check what has already happened, keep the evidence, and make sure the next step is based on clear information.

Start when your music use and production timeline are clear enough to assess — not simply as early as possible.

A practical guide to knowing which rights are involved when you want to use a song for an advertisement, film, digital content, or other production.

A music licence does more than give you permission to use a song. The territory, term, media, exclusivity, and modification rights can all define the scope of that permission.

Using a great song can make your brand campaign much more powerful and memorable. However, you cannot just pick any track and use it for your business. Read the quick checklist of essential licenses for every brand manager.